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Atlantic Convenience Stores Association

ACSA – Atlantic C-Store News July 2018

July 26, 2018

CCSA rolls out 7th annual Convenience Store Day

Organizers targeting $100,000 for children’s charity



The second annual national Convenience Store Day and seventh annual event is scheduled for August 29, 2018. Convenience Store Day, or C-Store Day, recognizes the contributions that convenience stores make to their communities, while helping to raise money for the Children’s Wish Foundation of Canada.


In 2017, more than 190 community leaders worked along-side convenience store owners and staff, helping to raise $82,000 for Children’s Wish Foundation of Canada, including: municipal councillors, mayors, police chiefs, premiers, federal and provincial cabinet ministers, Olympians, and even the Prime Minister Justin Trudeau, who visited a local store in New Brunswick.


“Corner stores are the life blood of their communities – providing everyday goods and services to families in virtually every neighbourhood across Canada,” says Satinder Chera, president of the Canadian Convenience Stores Association. “This year on C-Store Day, our goal is to surpass last year’s numbers in participants and dollars raised, by raising $100,000 for Children’s Wish.”


Parkland Fuel Corporation is the lead national sponsor for C-Store Day 2018: “Parkland Fuel Corporation is excited to return as the lead national sponsor for National C-store Day in 2018,” said Eli Mail, director of Merchandising at Parkland. “We are proud to support an initiative that supports Children’s Wish Foundation, while allowing convenience store staff and customers to connect with their leaders within their communities.”



In early July, Ray Ganesh, national director of development at Children’s Wish Foundation of Canada, presented a plaque to Parkland and the CCSA for helping to raise the more than $82,000 at C-Store Day 2017.


“We had no idea how successful the first national event was going to be,” said Ganesh. “To say it exceeded our expectations is an understatement.”


Along with Parkland, convenience retailers Couche-Tard/Circle K, MacEwen Petroleum, Needs Convenience, North Atlantic Petroleum, Husky, Parmalat, Gateway Newstands, and Wilsons Fuels are providing generous support for C-Store Day in 2018


To find out the names and locations of all participating retail stores this year, visit


Newly elected Ontario PCs promising expanded beer and wine retailing

Ontario Convenience Stores Association waiting on details.


During the recent Ontario provincial election, Ontario PC leader Doug Ford said that a Progressive Conservative government would allow the sale of beer and wine in any grocery, convenience or big-box store, as long as they meet provincial regulations on the sale of beverage alcohol. In a media release announcing the policy, the party also said that the plan would be implemented “as soon as possible,” should the form the next government.


That’s good news for Maritime convenience store operators, says Mike Hammoud, president of the Atlantic Convenience Stores Association.: “We’ve been advocating for years to see expanded beverage alcohol retailing through the c-store channel. It’s a well-established practice in Québec, Newfoundland and Labrador, and throughout the United States, and there’s no doubt that consumers want the added convenience.”


New Brunswickers being polled on expanded beer and wine retailing

Results available in August


In a follow-up to research done in Nova Scotia and Prince Edward Island last year, the Atlantic Convenience Stores Association has commissioned MQO Research to poll adult New Brunswickers on whether packaged beer and wine should be more widely available through convenience stores.

Actual polling takes place in July with results available in early August.


“For consistency, we’ve kept the questions we used for Nova Scotia and PEI the same for the New Brunswick research,” says Mike Hammoud, president of the ACSA.


In the previous research, both Nova Scotians and Islanders strongly supported selling beer and wine in convenience stores. In Nova Scotia, nearly two-thirds of poll participants (62 percent) expressed some level of support. In Prince Edward Island, two-thirds of poll participants expressed some level of support.


Hammoud says that an election promise by the newly elected Ontario PCs to allow the sale of beer and wine in convenience, big-box and grocery stores is just one more indication of what consumers want: “The majority of beer and wine In Newfoundland and Labrador, Québec, the United States, and most of the developed world is sold by convenience stores that are small, easily accessible, trusted and privately operated. We live in a world where consumers expect convenience, and convenient access to packaged beer and wine sold in a responsible manner is part of that expectation.”


Newfoundland and Labrador Charity Golf Classic fast approaching

Take a swing for a good cause.


The ACSA’s annual Newfoundland and Labrador charity golf classic tournament takes place on August 16 this year at Clovelly Golf Club in St. John’s. The day starts off with registration at 7:00 am and wraps up with a dinner buffet and prize handouts at 2:00 pm.


This year’s designated charity is the Canadian Mental health Association, Newfoundland and Labrador Division.


“The tournament is a great way to socialize and touch base with retailers and suppliers in our industry,” says Mike Hammoud, president of the ACSA. “And every participant is helping a local children’s charity organization, so it’s all for a great cause as well.”


Each registration includes practice range, breakfast, lunch and snacks on-course, buffet dinner, and great prizes!


To register click here or for more information about being a sponsor, contact Mike ( or 902.880.9733)




Where the “Magic” Happens – You are invited!


The ACSA is proud to introduce the first annual Atlantic Convenience Expo (ACE) as part of the RCA Awards this year!


When: Wed, Oct 24th,  8:00am – 5:00pm

Where: The New Halifax Convention Centre (Convention Hall Level)


The ACE show is the premier industry event dedicated to bringing together fuel and convenience retailing peers and experts. Buyer and sellers come together for a day filled with learning, networking and exclusive show deals.

Register online at:   or on Instagram: @atlanticconvenienceexpo

Follow us on Twitter at: @ACE_2018

For hotel reservations:  Residence Inn Halifax Downtown

For more info, please contact Hind Hammoud at

Hope to see you there!



ACSA wraps up strategic planning exercise

Strategic priorities and directions established for next three years.


A new 3-year strategic plan has the Atlantic Convenience Stores Association continuing to focus on key government regulated products in Atlantic Canada according to association president, Mike Hammoud.


“Retail gasoline margins, beverage alcohol margins, particularly with beer, expanded retailing of beverage alcohol through c-stores, and contraband tobacco are all top priorities for our board of directors,” says Hammoud.


At the same time, we see opportunities to strengthen our engagement with our members, while changing dynamics at the national level mean we need to pay more attention to the association’s financial security and sustainability.”


According to Hammoud, advocacy and regular meetings with government officials will continue to play a big role in keeping the ACSA’s message in front of both politicians and bureaucrats. The association will also be looking at refreshing or expanding research projects to strengthen evidence-based dialogue.


Beer Canada and the ACSA partner on safe return of empty beer bottles information campaign

Harmful trash puts bottle handers at risk


Beer Canada and the Atlantic Convenience Stores Association have partnered on a new initiative to raise awareness on how to properly return beer bottles to Newfoundland convenience stores. The campaign will educate beer consumers and those returning empty beer bottles with instructions and advice to ensure empties are returned properly and store employees are kept safe.


“It’s not unusual to find trash inside empty bottles or boxes being returned,” says Mike Hammoud, president of the ACSA. “But when cases of used needles started showing up inside empty bottles, well that’s a serious safety risk and we felt it was time for some public education.”


The campaign will emphasize three best practices when returning beer bottle empties: 1) Do not put beer bottle caps back on or in empty beer bottles; 2) Make sure to tuck in beer box flaps before filling a box with empty beer bottles; and 3) Do not put litter inside boxes or empty beer bottles. Posters will be distributed by Molson and Labatt’s to all convenience stores in Newfoundland and Labrador that retail beer.


Beer bottle deposit-return systems are popular across Canada. The Newfoundland and Labrador Used Beverage Container Recycling Program was first enacted in 1996 and the province has a 95 percent return rate on refillable beer bottles. Return systems promote recycling, reduce waste, prevent litter and help the environment. They also create jobs and encourage producer and consumer responsibility.


Canada’s brewers are serious about their commitment to the environment and strongly support deposit-return systems says Luke Harford, president of Beer Canada: “The return system in place has allowed brewers in Newfoundland to collect and reuse millions of beer bottles every year, reducing the number of containers going to landfills by tens of thousands of tonnes each year.”


New board members appointed at the ACSA

ACSA welcomes Wilsons Fuels’ Janet McLeod back to the board.


Three new directors were appointed to the Atlantic Convenience Stores Association’s board of directors at the association’s annual general meeting in June. The new members are: Keith King, director of Fuel Operations at Alimentation Couche-Tard; André Gélinas, manager, C-Store Market at Parkland Fuel Corporation; and Janet McLeod, merchandise and marketing manager at Wilson Fuel Company Ltd.

Keith began his career in the convenience store industry in 1995, spending most of his time in Newfoundland. He moved to New Brunswick in 2011 where he oversaw retail operations at more than 80 locations in New Brunswick and Newfoundland and Labrador. Keith is now responsible for petroleum operations at more than 350 locations in Quebec and Atlantic Canada.


André has worked in the c-store industry since graduating from school in 1988. Managing a team of 15 at Parkland, André oversees c-store merchandising for more than 1,900 retail locations, including 700 corporate sites.


Janet has worked in the convenience store business for more than 26 years. Headquartered in Halifax, Janet manages the Go!Store brand at 77 convenience stores that Wilson’s own and operate.


Special thanks go out to Nathan Woodland, a long-time board member who has been promoted to new responsibilities at Alimentation Couche-Tard and has retired from the ACSA board.


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