Industry association says Islanders support selling beer and wine in convenience stores
[Halifax, Nova Scotia] Two-thirds of adult Islanders participating in a provincial survey expressed support for retailing beer and wine in convenience stores (strongly support, support, somewhat support).
The research was commissioned by the Atlantic Convenience Stores Association and conducted independently by MQO Research in June, 2017. Results are accurate within plus or minus five percentage points 19 times out of 20.
All survey participants were asked “To what extent would you support or oppose that Prince Edward Island convenience stores should be allowed to sell packaged beer and wine to adult customers?” Response options included one of strongly oppose, oppose, somewhat oppose, somewhat support, support or strongly support.
Mike Hammoud, president of the Atlantic Convenience Stores Association, says that the P.E.I. findings strongly suggest that adult Islanders are largely supportive of wine and beer retailing in convenience stores: “In many ways this is no surprise to us. What is particularly notable is that almost 60 percent of survey participants identified as being non-drinkers expressed some level of support for retailing beer and wine in convenience stores.”
According to Hammoud, the majority of beer in Newfoundland and Labrador, Quebec, the United States, and most of the developed world is sold by convenience stores that are small, easily accessible, trusted and privately operated: “We live in a world where consumers expect convenience, and convenient access to packaged beer and wine sold in a responsible manner is part of that expectation.”
Hammoud says that the convenience store industry is impressed by the leadership at the PEILCC and regulators in Prince Edward Island who are showing openness to modernizing beverage alcohol regulations: “The minister of Finance has said and already shown that he’s committed to more modern and progressive regulations.”
Convenience stores and Liquor corporations have proven that they can compliment each other, quite well. Convenience stores focus on single serve, small pack and convenience sizing and a limited number of popular listings. Liquor Corp’s and their stores provide a totally different shopping experience, offering many wine listings, liquor and high-end products.
“We are talking about a bottle of mainstream wine on a Sunday afternoon, to go with a barbeque or a couple of cans of beer, purchased on the way home, to enjoy that night watching the hockey game. These are convenience and impulse sales. They are profitable for producers, the Province and retailers. If these products are available the result is incremental sales and taxes; if they are not, the result is lost sales.”
The convenience channel works. The vast majority of beer in Newfoundland and Labrador, Quebec, Alberta, all 50 of the United States, and European countries is sold through convenience stores.